A WealthsmithTM is solid and sensible

What matters to them is how they think, not what others think of them. They choose functional over fancy any day and aren’t bothered with keeping up appearances. They’re the ones using solar panels, car-pooling to work or choosing two wheels instead of four. The influence of their decisions benefits the environment, their pockets and people around them.

A WealthsmithTM does things very, very well

There are no shortcuts or stones left unturned. They’re methodical and cautious and that’s what makes them masters in their craft. They do and redo and do again. They may buy a house, but they’ll turn it into a home. They put in the extra hours to study for the marks that matter and will only stop when they’re satisfied that they’ve given their best effort.

A WealthsmithTM does it for good

A WealthsmithTM makes a real and positive difference. They actively choose to make life better for themselves and those around them. Whether it’s voting, standing up for what they believe in or recycling their waste, they know that their actions, and the example they set, are important tools to get to where they want to be.

A WealthsmithTM knows the true de nition of wealth

They have a good relationship with money and that means they understand the value of every rand. WealthsmithsTM know what they spend on, and how to spend without being wasteful. Their long-term needs are more important than their immediate ones so they don’t let their emotions get in the way of good nancial decisions. At the end of the day they still know that how much money they make will never be the sole measure of their success. It’s the decision to live their best possible life every day and choose to make the most of what they have.

To deliver on our purpose to build a world of WealthsmithsTM, we identified specific focus areas to enhance financial resilience and prosperity for individuals, organisations and society, in a mutually beneficial value ecosystem.

Read more about our shared value creation

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