The Sanlam Cape Town Marathon (SCTM) was awarded Gold Label Status in 2017, making it Africa’s first and only International Association of Athletics Federation (IAAF) Gold Label Road Race. With fewer than 35 IAAF Gold Label status marathons internationally, this places the South African event on the global stage alongside cities such as Boston, New York and London. It further creates an opportunity for African athletes to compete in a Gold Label event on their own continent.
The IAAF Gold Label status was achieved in just three years. Additional highlights for 2017: Total entries have grown from 12 300 in year one to more than 23 000 in year four
Charities supported have grown from 15 to over 60, with money raised increasing from R350 000 to more than R1,5 million
International participation increased from 4% to 8,5%
Top runners from 75 countries took part – eight more than last year
Outside the Western Cape, participation increased from 35% in 2016 to 51% in 2017.
In 2017, the SCTM also hosted the Association of International Marathons and Distance Races (AIMS) Africa Conference under the theme of “Building world-class marathons and distance events in Africa”. Attendees were able to engage with organisations from around the world, as race organisers shared their latest insights.
The SCTM is also the only IAAF climate-neutral marathon in Africa. This is achieved through
the use of carbon credits, which are purchased and traded on the JSE. This approach creates an opportunity for Sanlam to raise awareness among participants and delegates of the impact of carbon emissions – contributing to environmental resilience.
The SCTM won the 2017 Association of International Marathons and Distance Races Green Award for excellence in environmental practice. This was mainly due to the SCTM #RunGreen campaign, which involved ongoing communication about initiatives such as ‘chuck zones’ along the route where runners could dispose of litter, as well as a zero-waste-to-land ll policy aimed at recycling all waste.